SMS Text Messaging
Marketing via SMS text messaging has expanded rapidly as a powerful and emerging channel to reach the consumers. The exponential growth in SMS has encouraged hundreds of brands to communicate with their prospects and customers through this medium.
- Two thirds of mobile phone users are active users of SMS text messaging. This translates to approximately 1.8 billion people actively texting today.
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- Globally, there are twice as many active users of SMS as are active users of email. In the
- Globally, there are twice as many active users of SMS as are active users of email. In the
- SMS is typically read within an average of 15 minutes after receipt and responded to within 60 minutes.
Brands today use SMS mobile campaigns to create interactive advertising, provide instant and creative responses to sales promotions and deliver direct marketing messages to consumers that are actually read.
SMS text messaging campaigns enjoy healthy response rates in the range of 10-20% being common, as opposed to email (5%), direct mail (1 - 2%) and print advertising (0.15 - 0.60%). In addition 90% of SMS text messages are read by consumers, making it one of the most effective marketing tactics .
