Gambit Mobile offers valuable marketing tools to the brick-and-mortar retail business. With the ability to beam m-Coupons to cellular phones, consumers do not have to be connected to the Internet to receive the promised discount.

Benefits for Retailers:

• Simplicity for Web-savvy users - Easy one-click procedure to redeem the m-Coupon for online goods.
• Online access to brick-and-mortar stores - Online coupons may be wirelessly downloaded and brought into the brick-and-mortar store on consumers' PDA or cellular phone.
• Promotion Opportunities - m-Coupons allow online and offline businesses to forge strategic alliances with recreation and entertainment institutions in their areas.
• Greater brand exposure - m-Coupons add a different angle to the usual advertising and reach a much wider audience as they may be beamed to consumers' cellular SMS phones.
• Real-time customer database - Gambit Mobile's platform enables the business to collect a real-time customer database, essential information for sales strategies, data mining, up selling, and cross-selling offers.
• Efficiency and accuracy - Vendors know immediately which m-Coupons increase ROI.