Mobile Internet

The mobile Internet is growing, with over 40 million mobile users in the United States alone and enhanced browsing enabled on 81 percent of mobile handsets.  For many companies this means that having a mobile friendly and accessible website will become a vital component in their communication and marketing efforts.

Today's mobile Internet audience is demographically diverse and significant marketing opportunities exist for organizations wishing to showcase their products and services.

Increasingly, consumers are turning to all-you-can-eat data plans that allow them to access the mobile Internet as frequently as they like, for a fixed cost.  Fixed-fee, unlimited data use is the preferred subscription model for most mobile data users.  This pricing model allows for mobile web users to freely surf the mobile web without fear of overage charges or hidden fees from their carrier networks and fuels the increased surge in mobile web use.

The use of cell phone handsets however to navigate current internet websites provides signiciant challenges in information architecture, human control interaction, environmental conditions and overall content viewing and navigation.  A web site created for viewing on a large computer monitor can't instantly be expected to adequately shrink to the smaller mobile phone screen and remain functional.

Gambit Mobile can help take your company or organization's current Internet & Intranet web site content and make it accessible and intuitive for mobile users.

We take the personal relationship between a user and their mobile phone and build a user experience that warms and enhances that relationship.  We offer deep blended expertise in examining your web content, its structure, purpose, persona blend and provide unique custom solutions to help you mobilize your organization's data and marketing services.